Our Values
To make ordinary products extraordinary by challenging “the way things have always been done”.
- We challenge the status quo. Just because “they” say that’s the way it’s always been done, doesn’t mean it’s right.
- We defy the past to redefine the future. We could learn from the past, but we have decided to ignore it.
- We dream wildly.
- We find inspiration everywhere. In a store. In our cars. In the shower. We don’t discriminate with our customers.
- We never settle. It has to be amazing.
- We always ask “what if?” Constantly. Because we should.
- We only compete with ourselves. We do it passionately, and we don’t like to lose.
- We rethink everything. If it ain’t broke, we must have fixed it already.
- We Listen. All the time. To anyone.